How to tackle the writer’s block? What research tools do you use for developing content?
I am SEO professional. I have recently left my Job and working full time on my own website. My website needs lots of content as I am creating sort of online library.
So I need your help to overcome my problem.
I need content should be of high quality. I only know few authority website but they are not to fulfill my website’s demand.
Can you tell me the tools that I should use for developing high-quality content for my website? How I should tackle the writer’s block.
Another thing is the research tools. Which tools do you use for developing the content?
Being stuck at writing is one of the worst feelings as an online blogger. I mean, if I had a penny for every time I am found staring at my blank screen with my text edit program open I’d have a couple thousand FREE DOLLARS!
Writer’s Block is a BIATCH….
I’ve tried traveling and writing in new places to stir my creativity.
I’ve tried meditating before writing.
Nothing comes close to using research tools to find content ideas and then develop kick ass content. We are in the age of digital innovation guys and every other day someone is making something that makes our job as influential writers easy.
Here are some of the tools for developing better content:
Start With Competitor Research
One of the first things you should do in when researching content is to identify the most relevant competitors to your website. One of my favorite tools for this is Serpstat. Serpstat allows you to enter your website into their search box and then takes you to a list of all of your competitors.
Once you have chosen your three to compare, you are sent to a page that will show you the common keywords between all three sites.
Once you have all of this information for the various competing sites, you will want to find the keywords you want to focus your content piece on.
Use Your Keywords to Find Topics
Knowing which keywords you want to target for your site is great, but as we all know, it is no longer about using keywords in SEO and all about using topics. One of my favorite tools for this is Nuvi.
Nuvi allows you to use the keywords you are using to find topics for your content to find the most shared relevant content, trending concepts, trending categories, trending positive terms, trending negative terms, and emotional categories.
Nuvi uses their access to Facebook and Twitter’s fire hose to gather the data in one place.
Nuvi also allows you to easily export the various topics surrounding your keywords. Once you have your topics you can sort through them to find a few potential topics for your content.
Test Your Topic for Relevancy
Now that you have your topics in mind, use a tool like Buzzsumo to test the relevancy of your topic. Buzzsumo allows you to search by topic, date range, article type, shares, and even content type.
You can search each of the topics that you are choosing from for your content. Sort the relevant content by shares, view the backlinks, and even view who shared the content. Once you know who shared the content, you can export that information as well and save it for when you begin to create your content.
Build Great Content and Track Its Success
Once you have built your content, quoted your influencers, and promoted it to your audience, you need to track its success. Tools like Cyfe are great for tracking keyword rankings, backlinks, social shares and all in one place.
Cyfe allows you to build your own dashboards and a minimal cost. If you aren’t tracking the success of your content, then there isn’t much point in wasting time and resources to create it in the first place.
Remember, as you create content, it is imperative that you have a goal and a strategy for achieving those goals. Focus on your purpose, and then create the plan. As long as you do that and remember to think topics and not keywords around your content, you are headed for success.