I hate writing! However, I can write short posts everyday. Is Long Form content Truly the only way to proper SEO?
Hello sir, I am Richard.
I am writing the blog on health related issues. I am getting so much traffic via google. But I am tired off by writing a long form post. I hate writing. Long form post takes much time. I am interested in a small post that I can easily write. So here is my question.
Without long form can I rank on the search engine? As I have read lots of blog regarding this like Neil Patel focuses on long form and he is getting lots of traffic through the search engine. But few website also ranks on search engine who are writing a short form of content. So should I focus on short form for user experience or long form for SEO? Please help me out from this Delima.
Thanks sir for helping.
Hi5 my friend. I love writing short content too. I mean writing a detailed post requires a lot of time, energy and research and I find it hard to concentrate on 1 thing for too long….
…look – there’s a kitty video on youtube! haha…. I hope you get the joke I was trying to make!
Anyhoo! Long story short- I LOVE WRITING SHORT, CRISP ARTICLES!
Seth Godin does that too. But he has done it for year and years and he is a well-respected author and entrepreneur, he has his own books and therefore a ready audience to consume his short posts.
Can you get traffic to your websites if you write short articles? I’ll let the expert sources reveal the data:
Spending the time to write long-form content is a common piece of advice among digital marketing bloggers, but in this article, I take a closer look at how some influencers and high traffic blogs grew to over 100,000 subscribers by doing the opposite.
Short articles can sometimes be syndicated for additional exposure and it’s arguably one of the best reasons to consider a short form content strategy. Many media sites that syndicate content have short articles that can be read in a few minutes and wouldn’t syndicate a 5,000-word ultimate guide, for example.
Plenty of studies show long form content gets more traffic, social shares, and engagement than short form content. But those studies don’t take into account the effects of syndication on amplifying content reach.
With syndication, a quality short article can actually outperform a similar long-form blog post. In other words, a short article that took less time to write could actually end up getting more traffic, views, and social shares when you count the additional exposure it received through syndication.
Most studies don’t take content creation time into account. Meaning, you can often create multiple short articles in the time it takes to create a long article, so counting the shares of a single piece of short-form content to a single piece of long-form content might not be accurate.
Every time I publish a new piece of content, I get a bump in traffic from my subscribers coming to read the new post. The articles often get shared on social media, which sends more traffic.
Hubspot published a study showing blogs that publish more frequently tend to get more traffic.
|Monthly Blog Posts||Indexed Traffic|
BuzzSumo published a study that showed long form content tended to get more social shares on Noah Kagan’s blog. According to Buzzsumo’s data, long articles (3,000-10,000 words) got an average of 8,859 social shares per article and short articles (0-1,000 words) got an estimated 4,615 social share per article.
When you compare the average cumulative social shares from three short 1,000-word articles to a long 3,000-word article, it becomes clear that a series of shorter articles outperforms one longer article on average in terms of social sharing.
If you’re a marketing manager or business owner, then perhaps you have to pay other people to create content. Long content can be really expensive, perhaps even prohibitively expensive for some businesses.
Some of the longest posts on my blog took weeks to write. Perhaps longer if you count the time I took to update them.
Companies do need to invest money into creating high-quality content, but they should be careful about how they use their resources. While some companies insist on minimum length requirements for their content, content managers should reconsider the possibility of incorporating a short content strategy.
There is a good reason why some blogs and media sites have stuck with a short content strategy, despite all the research about longer content getting more search engine traffic and social shares.
A study by Neilson Norman group shows people prefer and are more likely to read shorter content. And a separate study by Demand Gen Group shows 95% of B2B buyers prefer short content over long content.
5. Long Doesn’t Necessarily Equal More Traffic
Longer doesn’t necessarily mean better quality or more traffic. I’ve seen plenty of people attempt long form content that didn’t do well.
Dale Cudmore talked about his experience with creating a Definitive Guide to Writing Resumes. He spent a good amount of time to make the design and content stand out from the articles that were currently ranking in Google.
Dale is not alone in his experience. I’ve discovered plenty of long content that didn’t do well. Short content allows you to test ideas faster and with fewer resources before you invest in long content.
While research studies and experiments can provide useful information, it’s important to draw the right conclusions from the data. Influencers don’t obsess over averages and sometimes going against the trend is a better way to stand out.
Don’t be average, be the exception.
I’ve done plenty of long content myself and I don’t intend to stop creating long content. But I do plan on adding more short content into the mix.