Regular keyword or long tail keyword? Which one is better?

I am using regular keywords but google  and moz.com community also suggest using long tail keywords for faster rankings. Which one to choose now?

Asked on February 26, 2016 in Search engine optimization.
1 Reply(s)

    I am assuming that when you say Regular keywords you mean keywords that are short and have a ton of competition already. Example: Weight loss.

    Technology is changing faster than any time in the history of mankind, but if there’s one thing that’s difficult to change, it’s people’s habits. Don’t reject Regular keywords from your SEO strategy because they will be searched for a long-long time to come. What you need to change is your approach to content creation around those keywords.


    Regular or Long Term? Doesn’t Really Matter.


    It doesn’t matter if you’re targeting regular keywords or long tail keywords. The future of SEO is going to be in great user experience. The more time people spend on your website, the more Google ranks you higher…. because if people are spending time on your website that tells Google that you’re doing great work and that the searchers got what they wanted –  WHICH IS THE #1 GOAL GOOGLE HAS. 

    So instead of thinking of keywords, think about the content. Make it worthy! That’s my message to you when you target a keyword. Make it worthy! Don’t do a half measure of getting an unprofessional article written, because that will not get you ranked anymore.

    I’ve said it at least a thousand times and I’m going to say it a thousands times again. It’s all about the VALUE, VALUE, VALUE, VALUE, VALUE!

    Go for the jugular with a really detailed article with illustrations, subheadings, and maybe even a video thrown in. Make is such an article that the person reading it becomes an instant fan.

    Another piece of advice while writing articles. Don’t stuff that article with the keyword you want to rank for. That does not work at all and will harm your rankings.

    Put your keywords in the heading, and a couple of subheadings and then use it in a very natural fashion all along your article. Don’t repeat it too many times. Google’s algorithm now checks for Keyword stuff and quickly de-ranks them.

    If you’re using WordPress for your blog/website you can use Yoast SEO plugin to optimize your content for your target keyword. It is a blessing for WordPress users.


    Conclusion


    1. Focus on the Content not the keyword.

    2. It’s all about the Value.

    3. Create Epic Content pieces.

    4. The future of SEO is user interaction with your site and user experience.

    5. And again, focus on VALUE VALUE VALUE VALUE VALUE!

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